Multiple-Six-Figure Launch Formula (The “3 Ps”)

This Muncheye guest post is from Tom Murray, a Munchie vendor with many strong launches behind him!

Tom’s latest launch, Wishloop, is going down on December 19th. Tom asserts that this will the last really big launch of 2016.

Multiple-Six-Figure Launch Formula (The “3 Ps”)
By Tom Murray

If you’re thinking of doing a mid-ticket / recurring launch, you need to think about the 3 “P”s: Product, Prelaunch, Presentation…

Product: you need to be able to position your product as either (A) unique (i.e., the first solution to a problem) or (B) best in class to justify the higher price point. You also need genuine proof that it works.

Prelaunch: Running a quality pre-launch is essential when you’re selling at a higher price – because it is less of an impulse purchase, so your buyers want to make a more informed decision.

Here’s a 3-step video prelaunch blueprint to get people excited about your product/service:

Step 1: This video about what’s possible (by teaching / adding value). It’s the “Why” that will make people want your product before they’ve even seen it…

Write down what you need your audience to “believe” (before you even mention your product/service). In most cases, your audience needs to have certain “beliefs” in order to even consider your product.

For example – If they don’t believe building an email list can be effective to grow their business, they’re not going to hire an email marketing expert or buy software that captures emails subscribers.

If they don’t know about an opportunity or problem, they won’t seek out a solution.

So, ask yourself whether there is something you should convince/educate your audience on (without having to mention your product), which will make them want to have your product/service?

Then turn this into a video.

Talk about it’s potential (e.g. how great it is) to open their eyes about this “opportunity” (but not your specific solution). Make sure to provide as much value as you can.

Remember, this is before you even talk about your product.

 

Step 2: Release a video where you prove that it’s working (by sharing results / case studies etc)

By now they’re aware of the opportunity… but they’re not convinced yet.

In this video, you need to show undeniable proof that it’s true. This is usually where I share one or multiple case studies, so everyone can see first-hand how well it works.

While doing that, I like to go in-depth in order to provide as much value to my audience as possible.

So far you’re just providing value,while getting your audiences’ mind at the right place.

 

Step 3: Release a video where you show HOW you do it (<– this is where you can demo your product)

Now it’s time to show them HOW to actually do it… by demonstrating / talking about your product or service.

 

Presentation:  In addition to a sales page, mid-ticket/ recurring launches do much better if you run webinars alongside them. This is a more in depth, interactive way of showing off your product – and also gives you opportunity to generate more excitement and answer questions/objections.

 

Wishloop Launch

Tom Murray, Stuart Frank & Simon Warner are running a mid-ticket launch from the 16th December based on these exact principles.

Prelaunch begins: 16th December

Prelaunch Webinar: 19th December @10am EST

Cart Opens: 19th December @11am EST

Find out more about the Wishloop Launch here: http://wishloop.com/jv/

 

Tips for Affiliates

  1. Find the right angle for your list.  Most product creators give you swipes.  But this should just be your starting point.  You know your list better – so make sure you tweak the swipes to maximize impact.  Are they mainly Amazon focussed?  Offline?  Into list building?  Ecommerce?  Make sure you angle your message to their “sweet-spot”.

 

  1. Mail Prelaunch.  For all our most successful affiliate promotions, especially for the premium launches, we warm our subscribers up before the launch begins.  This has three aims – to aggravate the problem; to emphasise the importance of early action to solve the problem and to introduce our bonus package.  Most launches are highly competitive these days so getting in early with your bonus can make a huge difference.

 

  1. Offer a Bonus.  Make sure the bonus complements the offer for the most impact.  We often introduce or add to the bonus mid-way through the launch as a new angle for mailing.  

 

  1. Show That YOU Love The Product. The people who convert like winners – the guys you always see on top of leader boards – almost always take the time to personally review the product.  Show your audience that you are using the product and getting amazing results with it.

 

  1. Use a Follow-Up Sequence.  A lot of people do not buy straight away – but they WILL do with an extra push.  In your follow-up emails emphasise how popular the product is proving with your subscribers; this provides social proof.  Then re-mail and ramp up the scarcity element… “Price will increase in…”.   Another powerful follow-up channel is Facebook ads.  Create a custom audience with your list and target them with Facebook ads for maximum conversions… and profits.

 

  1. Mail your unopens and mail your buyers the link to upgrade.  These are two of the lowest hanging fruit that can easily add another 30% to your promotion.