The Search and the Performance Revolution
Search engine marketing is the original, and most accountable, “performance” marketing vehicle in digital. But today, those disciplines and data are interwoven with all of the many channels where consumers flag their intent, and marketers can close the loop and track the customer journey all the way to the final sale. From Social and Native advertising to content marketing and e-commerce advertising, Search is now at the head of a table of performance-oriented media that must target, track and work together to complete a customer’s journey.

Here’s the highlight video:

The Search and Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.

The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle.  For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search. MediaPost’s Search and Performance Summit connects those dots that capture the consumer journey.

Come and join us at this event. For more details, please visit our official website.