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Covering everything from general news feed advertising, news feed vs. side bar ads, bidding strategies, CPM, CPC, & Optimized CPM, Graph Search and how to use it, keeping traffic on FB vs. linking out to external pages, fan page tabs, third party tools we use and how to use them, ad strategies, copy writing advice, image selection best practices, lead flow, congruency, dark posts, social engagement, video ads, page post structure, boosted posts vs. promoted posts, ads manager and the power editor, customer audiences, lead extraction, targeting, getting likes, generating leads, making money with affiliate products, and much, much more…