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The BIGGEST problem with SEO is that Google tweak their algorithm so regularly, that its virtually impossible to get your site to Page One, let alone stay there.

This problem is rooted in the fact too many marketers are concerned about concepts such as back links, page rank and authority sites i.e. they are focused exclusively on dominating the HTML vertical which is most effected by Panda, Penguin and each subsequent update.

What many people FORGET is that Google introduced Universal Search in 2008 and since them verticals such as ‘video’, ‘images’, ‘news’ and social media have been dominating page one results.

Google Topper details how its possible to dominate all 7 verticals so that your sites stick to page one of Google like ‘bees to honey’.  Furthermore vertical such as ‘video’ and ‘images’ are proven immune to all algorithm tweaks.. i.e. neither panda nor penguin had any negative impact.