The Lead Generation World London Conference is an event created by industry professionals to help lead buyers and lead sellers succeed in the lead generation industry. The conference provides highly targeted and insightful content to help advertisers and lead buyers navigate the lead generation ecosystem, and offers exclusive networking opportunities with companies that can support their efforts. The conference’s primary focus is to help attendees improve their lead generation campaigns from creation to close. A lead is defined as a consumer that has expressed interest in a product or service and has provided consent for the business to contact them regarding that specific product or service.

The conference offers both a general pass and a discounted “Lead Buyer Pass,” with access to the exhibit hall, all sessions, lunch both days, the official event app, and VIP networking events. Attendees can also access LGW TV, podcasts, and articles from industry experts to help them navigate the Lead Generation World. The event is organized by Lead Generation World, which is also the home for lead generators, performance marketers, and the service providers that support their efforts.