The Gartner Marketing Symposium/Xpo™ 2024 conference in Denver, CO, is a significant event for CMOs and marketing leaders looking to learn cutting-edge marketing practices to drive growth.

Summary

• The Gartner Marketing Symposium/Xpo™ 2024 conference is scheduled for June 3-5, 2024, in Denver, CO.
• This conference is considered the world’s most important gathering of CMOs and Marketing Executives.
• The 2023 Executive Summary of the conference highlighted key priorities for CMOs and marketing leaders, including proving the value of the marketing function, optimizing for brand value, talent development, digital best practices, and data utilization.
• The 2024 conference aims to provide insights, strategies, and frameworks for CMOs and marketing leaders to have a significant impact within their organizations.
• Various tracks at the conference cover topics such as building winning functions, strategic agility, multichannel marketing, customer experience optimization, commercial coordination, demonstrating impact, and brand management.
• The conference encourages ruthless prioritization and realignment of digital engagement, brand experiences, and marketing function strategies.