The “Podcasting for Business Conference” is an all-virtual event scheduled for November 13-15, 2023, designed to address the specific needs of businesses incorporating podcasting into their marketing efforts.
Business podcasts differ from passion projects or standalone podcast businesses, requiring efficiency and effectiveness in content creation.
The conference brings together experts from the podcast and content marketing industries to provide training and support to professionals engaged in podcasting as part of their work.
Notable speakers and presentations include:
“Creating Love Brands: A Deep Dive Into 5 Winning Podcast Strategies” by Jennifer Han.
“Look at Every Podcast Episode as a Joint Venture” by Atiba de Souza.
“Private Podcast Feeds: 3 Creative Ways to Enhance Your Business and Serve Your Community” by Jenny Blake.
“Grow Your Sales and Downloads Leveraging Other People’s Podcasts” by Tom Schwab.
“How Guest Selection Makes all the Difference” by Mary Ann Faremouth.
“Ask the Expert Sessions” on topics such as Generative AI, Podcast SEO, and Video Podcasts.
Sessions on podcast branding, user-testing, Facebook Ads, and maximizing podcast ROI.
Deep Dive Workshops are available, covering podcast measurement, production, and strategy.
A free training webinar titled “Your Unique Success Metrics – And How to Track Them” will be held on November 7th, hosted by Megan Dougherty of One Stone Creative Inc.
Registration for the training is available, and it will provide insights into defining and measuring success for podcasts.
The event aims to equip professionals with the skills and knowledge required to succeed in the world of business podcasting.