Online marketing, advertising and interactive media are central during the 8th edition of Digital Marketing Live! on June 27 in the Beurs van Berlage. An inspiring concatenation of inspiring lectures, marketing-tech demos, start-up pitches, workshops, networking and round tables for more than 2,000 media, marketing and advertising professionals.

Speakers from, among others, About You, KLM, Mountview, Fantube and the Van Gogh Museum spoke about the latest trends and developments in digital strategy, the future of digital brand communication, influencer marketing, neuro-marketing and the complex relationship between data and design in UX.

Here’s the highlight video for 2018:

Substantive program:
In total there were more than 180 speakers on-stage and there were cases of nominees for the Dutch Interactive Awards 2018: the best in interactive marketing!

Some themes that were discussed during this day:

• Influencer marketing – a blessing or curse?
• The use of AI and social media to address customers faster
• Pioneers with blockchain
• Agile marketing in practice
• Online video – The future of digital brand communication?
• Search engine marketing in 2018

Roundtables:
A unique concept with more than 30 sessions every hour, where you have the opportunity to learn and discuss a specific topic in a select group.

How does this work?
• View the roundtable program
• Make sure you are on time for the session of your choice
• Take a seat at your table and talk to experts in the field

MAR-TECH Demo Area:
Live demos of innovative software tools. Visit this area to exchange knowledge, tactics, best practices, information from cases and to gain new contacts.

Come and join us. For more information, please visit our official website.