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For years I’ve had one strategy running quietly in the background – something I use to build products almost entirely out of content that other people already wrote or filmed.

I’ve sold hundreds of copies on some of them. A few sold in the thousands of copies, making me a quiet mid-six figures.

And until this page, I’d never laid out exactly how, because – why would I hand out my secret for next to nothing, when it has made me so much money?

So here’s the “secret”.