The Social Media Day Halifax Conference is an annual event that takes place in June, coinciding with Social Media Day events held worldwide. The one-day conference is focused on the success of Atlantic Canadian businesses, bringing local experts together to share social media marketing strategies that have worked for them. Attendees can expect to learn how to connect social media marketing efforts to their business goals, improve their social media communications and marketing, and stay aware of important changes and trends. The conference offers professional development in social media marketing for beginners, active users, business owners, strategists, and sophisticated marketers. It provides opportunities for attendees to network, connect, and learn from other professionals.

The conference organizers are committed to fostering an environment of understanding and respect, recognizing and affirming the dignity of attendees, speakers, and volunteers regardless of heritage, education, beliefs, race, income, religion, gender, age, sexual orientation, gender identity, physical or mental capabilities. The conference offers sponsorship opportunities for businesses to connect with potential customers and showcase their support for the local business community.