The 2025 Global Marketing Conference (GMC) will take place on July 24-27, 2025, in Hong Kong, hosted by The Hong Kong Polytechnic University. This biennial event, organized by the Global Alliance of Marketing & Management Associations (GAMMA), focuses on “Marketing & Management Transformation in the Age of Digital Challenges.”

The conference will feature joint symposia, workshops, and research presentations, providing a platform for scholars and professionals to discuss the evolving marketing landscape.

Several esteemed journals are collaborating with the conference for special issues and sections, including the Journal of International Marketing, International Journal of Advertising, Psychology & Marketing, and Industrial Marketing Management.

This conference presents a valuable opportunity for professionals and academics to explore digital challenges in marketing and management, connect with experts, and gain insights into the latest industry trends.