The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Current Issues and Research in Advertising, the Journal of Interactive Advertising and the annual conference Proceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession. If you are an advertising professional or an academic or student in advertising, journalism, business, mass communication, or a related field, the Academy invites your membership. Members of the Academy enjoy many benefits from their membership. Some of these are described in our membership page.

AAA-HOME to Advertising Scholars!

“For advertising scholars, AAA is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars. Members span diverse institutions, academic networks, continents, disciplines and modes of inquiry, but AAA is the one home that we return to from graduate student to emeritus.”

The mission of the American Academy of Advertising is to support and promote high quality research and theory building that 1) advances knowledge of the design, effects, and role of advertising 2) enriches advertising scholarship and education, and 3) drives continued progress in the practice of effective, innovative and responsible advertising.

Come and join us at this event. For more details, please visit our official website.