Search marketing’s influence has grown rapidly in the past decade, playing an ever-more crucial role in the online success of businesses and organizations around the globe. In an industry of constant evolution and innovation, the Minnesota Search Engine Marketing Association strives to help businesses and individuals keep a pulse on the latest news, trends, tactics, and tools. A non-profit organization founded for and by search marketing geeks, MnSearch aims to speak directly to the search marketing professional and raise the standards and awareness of search in Minnesota.