The event Localcomm mainly  focus on verticals & marketplace solutions; location services; technologies, software or cloud-based solutions that help brands, agencies or media companies collect, analyze on location data; solution for SME engagement; any mobile product, mobile ads, mobile tools, integration with mobile apps and mobile targeting that helps to enhance the user experience and promotes transactions between users and advertisers; sales & marketing automation, attribution, engagement & analytics; innovative ways to create, target, traffic and measure advertising, leverage drive engagement; campaigns that utilize a variety of traditional (print, TV, radio, etc.) and digital media to drive local consumer action