The 2023 ANA B2B Marketing Conference aims to address challenges in marketing, including adapting to changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.

Summary
Event: 2023 ANA B2B Marketing Conference
Date: December 4 – 5, 2023
Format: Virtual
Theme: Addressing challenges in modern marketing, leveraging technologies, and connecting with a human touch.
Event Details
The conference focuses on addressing challenges such as adapting to ever-changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.
Emphasizes the need for marketers to become faster, better, and more productive.
Utilizes generative A.I. and other technologies to enhance customer engagement.
Hosts and Speakers
Features a diverse lineup of speakers from various industries.
Speakers include top executives from companies like Shell, Merkle, Salesforce, Munich Re, and more.
Virtual Event Platform
Offers remote participation powered by Grip, an AI-powered event matchmaking service.
Grip uses natural language processing and deep neural networks to connect attendees based on their professional goals and interests.
Helps attendees network, arrange meetings, and create business opportunities.