Key Topics:

• Advertising Technology (AdTech): The latest innovations in digital advertising technologies and platforms.
• Data and AI: Leveraging big data, machine learning, and artificial intelligence for better-targeted advertising.
• Omnichannel Marketing: Integrating online and offline strategies to create cohesive customer experiences.
• Programmatic Advertising: Exploring automated ad buying and real-time bidding.
• Evolving Consumer Behaviors: Adapting to new consumer trends in media consumption, eCommerce, and brand engagement.
• Privacy and Regulations: Navigating the challenges of privacy laws like GDPR and the impact on advertising strategies.
• Brand Building in the Digital Age: Effective storytelling and brand positioning in a crowded digital space.

AdTech Tokyo 2024 is one of Asia’s leading events for marketing, media, and technology professionals, focusing on advancements in digital advertising. This three-day event, from October 16-18, 2024, in Tokyo, gathers global brands, agencies, publishers, and tech innovators to explore key trends in advertising technology (AdTech).

The conference will feature discussions on programmatic advertising, artificial intelligence (AI), data-driven marketing, and omnichannel strategies. Attendees will learn how AI is transforming customer personalization and how automation is streamlining ad buying. Additionally, the growing impact of big data on campaign effectiveness will be a focal point.

AdTech Tokyo 2024 also addresses pressing issues like consumer privacy and the implications of regulations such as GDPR on marketing practices. Expert sessions will offer insights into balancing data usage with legal compliance while optimizing ad strategies.

Beyond the content, the event provides ample networking opportunities, connecting participants with top professionals across Japan and internationally. The venue will host an extensive exhibition displaying the latest tools and technologies reshaping digital marketing. With its mix of keynote presentations, panel discussions, and workshops, AdTech Tokyo is essential for anyone aiming to stay ahead in the evolving digital landscape