Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle, and word-of-mouth drives sales. What’s changed is the resources needed for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.

At the Digiday Retail Summit, we’ll hear from industry executives who are using customer data and technology to modernize their approach and improve experiences across the board.

Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle, and word-of-mouth drives sales. What’s changed is the resources needed for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out. At the Digiday Retail Summit, we’ll hear from industry executives who are using customer data and technology to drive innovation and improve experiences.

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