The programmatic supply chain has been a black box to more or less everyone. But that’s changing, especially for advertisers. Enough ad buyers have developed a deep understanding of programmatic advertising that they are increasingly plumbing its depths to see where exactly their money is going.  This scrutiny has triggered changes, like ad tech vendors lowering or eliminating some of their fees, but it has also raised new challenges as ad tech intermediaries’ unknown methods to come to light. With transparency tools like ads.txt and the upcoming release of OpenRTB 3.0, advertisers stand to get an even better look.

At the Digiday Programmatic Marketing Summit, we’ll bring together hundreds of senior leaders from top agencies and brands for a candid discussion on where they’re investing across platforms and the tools they’re using to do it more efficiently. Join us at this unique event for three days of new connections and smart, honest insight.

Join us at this summit and explore much more. For more details, please visit our official website.