The German Marketing Day is the leading congress in Europe on marketing and the trend day of the German Marketing Association. The event is aimed at marketing-savvy professionals and members of Germany-wide marketing clubs. The 2,000 guests expected at the event a congress program with top-class speakers and topics.

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The German Marketing Day is the trend day of the German Marketing Association. The event is aimed at marketing-savvy professionals and members of Germany-wide marketing clubs. At the event, guests can expect a congress program with top-class speakers and topics.

Marketing Agenda 2019 – The Content Concept for the 46th German Marketing Day

We are very pleased that over the last few years, the German Marketing Day has become one of the most important conferences in Europe on all current questions around marketing, sales and service. In Hanover in December 2018, with more than 1,500 participants, we were once again able to hold the record from Frankfurt in 2017. The success so far over the last few years is again a requirement and obligation for

us in 2019 as well . As an industry highlight, it is always important to combine a variety of national and international speakers, contributions and inspirations from a content-relevant and trend-setting concept, which sheds light on a wide range of different perspectives to cover a wide range of topics.

The feedback from the German Marketing Days in recent years shows that this focus on content is receiving a lot of positive feedback in the face of a multitude of otherwise mostly vain promises of salvation and platitudes – and we must continue to implement them consistently. For this reason, together with the European Marketing Confederation (EMC), we once again carried out the Marketing Agenda 2019 survey of just under 1,000 marketing and sales managers in Europe for the development of the present concept of content as a “red thread” for the German Marketing Day 2019 Survey again, inter alia, through discussions

with the Board of Trustees of the German Marketing Association, the jury for the German Marketing Award, the heads of the Competence Circle of the German Marketing Association, the members of the CMO Community, the members of the Digital CMO Community and a total of almost 30 interviews.

We are sure that the present Marketing Agenda 2019 and the related content concept again offer many suggestions and discussion points and we will then together with you on the German Marketing Day on 4./5. December 2019 in Dusseldorf with a variety of exciting speakers can continue to deepen.

Find out more in the content concept for the 46th German Marketing Day.