Advertising Claims Substantiation Boot Camp provides opportunities to gain insights from in-house faculty made up of industry leaders from companies such as The Coca-Cola Company, Colgate, Google, Kia Motors, Pizza Hut, and more as well as representatives from the FTC, NAD, CARU, and more.  You’ll also learn what substantiation is required for each claim, strategies to mitigate your risks when making claims on the web, and techniques for creating strong research plans and testing designs.